This phrase is definitely new to me (and took me on a historical tangent to learn more). But it makes total sense. After graduating college, I was all over my WordPress site. I was constantly making updates, checking links, adding images, doing whatever I thought would attract the most viewers in hopes of garnering the attention of potential employers. But as soon as I landed my first career position, my portfolio and devotion to keeping up with advertising and graphic trends took a back seat. Since then, I’ve come to realize the importance of refreshing my own brand image and investing the time to promote myself, especially as I work on making my next career move.
Graphic Design USA’s “Don’t Neglect Your Own Marketing And Branding Needs” by guest writer Laura Wallace, Owner and Creative Director of Worx Graphic Design, sheds some light on this common [lack of] practice and what can be done for firms and freelancers alike to refresh and promote their own business and brand.