Marketing or Agency

Having been on the marketing side of graphic design for nearly a year and a half now, I’ve gained a very new and valuable perspective. Successful design and marketing are equally essential in the success and growth of a business. We get that. But Adweek‘s Erik Oster covers of a study done by RSW/US, a leading strategic development team,  and discusses the opposing views of the two industries. One might assume that marketing and advertising go hand-in-hand, but after reading this article, the conflict that divides the two becomes more apparent.

agency-marketers-hed-2017

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